As I try to finish up studying for my finals and writing my last papers I keep finding myself on Pinterest. And then I think about when we talked about when we discussed Pinterest and fantastical modes of consumption/reception in class.
We started the discussion because of Lewis’ article, which discussed how magazines different in their representations of models and clothing and their layouts in general. The fantastical mode essentially consisted of what you wanted to look/be like. The magazine had ideal images and it was up to the viewer to read against the grain or not.
Pinterest works the same way as the magazines. You can take a wholly realistic approach and only look for things that can be attained or you can fill your pin boards with your most exceptional dreams and desires.
The mission statement of Pinterest is itself rather fantastical: “Our goal is to connect everyone in the world through the ‘things’ they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.”
The goal is to connect literally everyone on the planet, which is a rather lofty goal. The mission statement of Pinterest and what it is used for is actually fairly representative of the American Dream. You cannot achieve a goal until one has been set and throughout history Americans have been setting seemingly impossible bars. Pinterest is just a public display of a person’s hopes and dreams. When Monica on the TV show Friends had to plan her wedding she consulted her wedding scrapbook, as did the bride in My Big Fat Greek Wedding. Today a bride will just direct her wedding party to her Pinterest so they can see exactly what she wants. And she’ll be saving the environment by not making a scrapbook!
— Megan Hruska