Commoditizing Androgyny… What’s next?

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Androgyny. Existing outside the realm of “boring” contemporary or simply just another outlet for advertisers to attack and eat its glorious stigma of being different? Otherness as we have discovered through the readings of bell hooks has been exploited and commoditized as a way to spruce up the mundane and normality of the heterosexual whiteness in which we find in advertising EVERYWHERE. As we have discussed in class androgyny is a new way of complicating and challenging the binary system of gender norms. If you were worried that this was going to complicate your preconceptions and views of gender don’t you worry because Pantech has whole heartedly started to ruin this new outlet of gender interpretation for you. Androgyny is simply just an outlet for advertisers to reach us consumers in a new and exciting way. Finally someone else that agrees that Androgyny is desirable and achievable for everyone! Still confused consumers? All you need is to buy a Pantech phone and you will hold the key that unlocks all of the great pleasures and privileges that an authentic androgynous individual encompasses. Oh behold the power of advertising! 🙂

-Victoria B.

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